Education and information

Young people have the future. It's therefore one of the priorities of the foundation to involve students in the campains. The foundation for instance supplied schools in the region of Limburg with lessonmaterials as a part of the campain. This led to beautiful involvement of schools in the Let's Cradle congress in Maastricht. Also the group Artisjok, students of the Academy of Arts in Maastricht gave a more than worthwile presentation about their first steps into the world of creating Cradle to Cradle design.

Apart from informing young people the foundation offers her network into the Cradle to Cradle community. Frequently asked questions (and answers) are:

Could you give me some information about Cradle to Cradle?
We would advise you to watch the documentary Waste equals food that was made by Vpro television. To watch it click here. The voice over is in Dutch but the english version may be ordered with VPRO television. Or one could watch the film The next industrial revolution. Then read the book. Cradle to Cradle, remaking the way we make things.  Also the Hannover Principals will give insight into the minds of Michael Braungart and William McDonough. These principals can be googled and downloaded from the net.

Is there a Cradle to Cradle accreditation?
Yes, the is a certificationsystem in place. More information can be found on www.mbdc.com
You can find many already certified products on there.

Where can I buy these products?
Many products are business to business. But there are also some consumer product on the market. There is carpet from Shaw Industries and officefurniture from Steelcase and Herman Miller for instance. Many other products may be found on www.epea.com or www.mbdc.com Also you can have a look in the databank of Material Connexion. 

I would like to use the name Cradle to Cradle.
This name is a brandname of MBDC. The company of Michael Braungart and William McDonough. Only this organisation can give you permission to use it. The name is protected to make sure the integrety and quality of the concept may be protected. 

But that makes it impossible to work with the concept!
No, anybody can apply Cradle to Cradle. Only the name is protected.  

A lot is happening in the Netherlands. Isn't that true?
Yes. The province of Limburg has started to apply Cradle to Cradle in developmentprojects. The region of Venlo started with the Floriade and after that the rest of the province followed. The city of Almere has hired William McDonough for a large housing project for a new neigbourhoud (in the Province Flevoland) Maastricht had a brainstormd with Michael Braungart about the application of Cradle to Cradle in innercity redevelopment for the A2 project (1.5 billion euro project). Van Houtum Papier is redesigning her factory to be entirely selfsufficiënt. Van Gansewinkel (waste and wasterecycling company) is investing in Cradle to Cradle. The Ministery for Environment and Economics are pushing the concept. Networks are evolving, on internet www.linkedin.com and live with Senternovem the subsidiesoffice for the Ministeries of Environment and Economics.  And this is just a tip of the iceberg.

I would like to get certified. How does that work?
For this you can go to either MBDC or EPEA.
The certificationproces for an existing product is 1. material analyses 2. logistics 3. water and energy are clean 4. the product is created in social equity.
For consultancy on Cradle to Cradle MBDC or EPEA or one of their sattelite partners in coutries around the world can be contacted. Within the Netherlands Search, Imsa, Beco and Evoke are partners and are accredited Cradle to Cradle consultants.

Which countries have Cradle to Cradle affiliates?
We do not know exactly. But google the translation of Cradle to Cradle in your own language and you'll find a lot.
In Danishe Vugge til Vugge will help. In Spanish it is de Cuna à Cuna and in French it is du Berceau au Berceau.