The foundation focusses on combining respect for nature and businessenterprise, where there is harmony and prosperity for both. In may 2008 the foundation initiated the Let's Cradle campain. The foundation became known for showing the climatefilm An Inconveniënt Truth throughout the Netherlands. This resulted in more than 40.000 people visiting the film and a surge in climate-interest in the Netherlands.
Frequently asked questions (and answers) are:
Could you give me some information about Cradle to Cradle?
We would advise you to watch the documentary Waste equals food that was made by Vpro television. To watch it click here. Or one could watch the film The next industrial revolution. Then read the book. Cradle to Cradle, remaking the way we make things. Also the Hannover Principals will give insight into the minds of Michael Braungart and William McDonough. These principals can be googled and downloaded from the net.
Where do I find other Cradle to Cradle fans?
They may be found on the Cradle to Cradle networks on internet. See under the links on this website. Also one can meet live in congresses and seminars on Cradle to Cradle, in the Netherlands. One pretty interesting looking event is the Nutec in Frankfurt in november 2008. See www.nutec.de In the Netherlands Senternovem, the subsidiesoffice of Environment holds monthly gatherings on the topic that are pretty good. Information via
Is there a Cradle to Cradle accreditation?
Yes, the is a certificationsystem in place. More information can be found on www.mbdc.com. You can find many already certified products on there.
Where can I buy these products?
Many products are business to business. But there are also some consumer products on the market. There is carpet from Shaw Industries and officefurniture from Steelcase and Herman Miller for instance. Many other products may be found on www.epea.com or www.mbdc.com Also you can have a look in the databank of Material Connexion.
I would like to use the name Cradle to Cradle.
This name is a brandname of MBDC. The company of Michael Braungart and William McDonough. Only this organisation can give you permission to use it. The name is protected fo the integrety and quality of the concept.
But that makes it impossible to work with the concept!
No, anybody can apply Cradle to Cradle. Only the name is protected.
A lot is happening in the Netherlands. Isn't that true?
Yes. The province of Limburg has started to apply Cradle to Cradle in developmentprojects. The region of Venlo started with the Floriade and after that the rest of the province followed. The city of Almere has hired William McDonough for a large housing project for a new neigbourhoud (in the Province Flevoland) Maastricht had a brainstormd with Michael Braungart about the application of Cradle to Cradle in innercity redevelopment for the A2 project (1.5 billion euro project). Van Houtum Papier is redesigning her factory to be entirely selfsufficiënt. Van Gansewinkel (waste and wasterecycling company) is investing in Cradle to Cradle. The Ministery for Environment and Economics are pushing the concept. Networks are evolving, on internet www.linkedin.com and live with Senternovem the subsidiesoffice for the Ministeries of Environment and Economics. There is a yournalists video an info weblog on www.cradletocradle.nl And this is just a tip of the iceberg.
I would like to get certified. How does that work?
For this you can go to either MBDC or EPEA. The certificationproces for an existing product is 1. material analyses 2. logistics 3. water and energy are clean 4. the product is created in social equity.
For consultancy on Cradle to Cradle MBDC or EPEA or one of their sattelite partners in coutries around the world can be contacted. Within the Netherlands Search, Imsa, Beco and Evoke are partners and are accredited Cradle to Cradle consultants.
Which countries have Cradle to Cradle affiliates?
We do not know exactly. But google the translation of Cradle to Cradle in your own language and you'll find a lot. In Danish Vugge til Vugge will help. In Spanish it is de Cuna à Cuna and in French it is du Berceau au Berceau.
Lately the foundation has been helping Danish Cradle to Cradle enthousiasts to set up their Cradle to Cradle campain in Denmark. This campain is set up under the name vugge til vugge (cradle to cradle in Danish). See www.vuggetilvugge.dk