| 17 How do we get consumers to embrace C2C? (in Dutch) |
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Increasing numbers of people wake up to their responsibility as a consumer and are willing to opt for –more- sustainable purchases. How to increase this willingness? What do consumers who opt for sustainable purchases actually want? And how can these groups of consumers best be approached in an effort of selling C2C products? Peter Jens, director of Goodies, tells you all about these matters.
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