| About Cradle to Cradle |
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As a society we are starting to understand that we are making to great a claim on the earth’s biodiversity and natural recourses. If the boundaries are already reached, what may we expect now that the earth’s population is growing rapidly and millions of people desire to copy western consumerism. Do we still have an economically abundant future ahead of us? Ore may we expect an ecological and therefore economical disaster ?
The Cradle to Cradle concept shows that we do not have to choose between economical and ecological prosperity. Economy and ecology can reinforce each other. To achieve this we will have to design our products, processes, buildings, cities, etc. more intelligently.
If we do this in accordance with the principles of Cradle to Cradle, production processes will be clean, ecosystems will be integrated in our buildings and cities, products may be completely disassembled into raw materials and consumers will no longer be polluters.
Cradle to Cradle is therefore not only a revolutionary ecological concept but also (and even more so) a totally new business model. The first experiences with the concept within city developments and industry show that the concept is very profitable.
Click here for more information about industry or architecture.
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